5 Tips for Improving Your Website in 2025
Your website is often the first impression customers have of your brand — and in 2025, expectations are higher than ever. Whether you're a small business owner, nonprofit leader, or marketing director, keeping your website modern, fast, and user-friendly is critical to building trust and converting visitors. Here are five key tips to improve your website this year:
Prioritize Speed and Mobile Performance
Website visitors expect lightning-fast load times — especially on mobile. With over 70% of traffic now coming from smartphones, your site must be optimized for mobile-first experiences.
Quick Wins:
Compress images and videos
Use lazy loading for media
Upgrade to faster hosting or use a CDN (Content Delivery Network)
Audit your Core Web Vitals (especially mobile performance)
Simplify Your User Experience (UX)
User-friendly navigation isn’t optional. If users can’t find what they need quickly, they’ll leave — likely for a competitor.
Ask Yourself:
Is your menu intuitive?
Can users complete key actions (like contacting you or buying a product) in 2–3 clicks?
Is your content organized with clear headers, calls to action, and white space?
Pro tip: Use heatmaps and session recordings to see how users really interact with your site.
Refresh Your Visual Design
2025 trends lean toward minimalism, bold typography, and intentional color palettes. If your site still looks like it did in 2018, it may be time for a facelift.
Consider:
Updating fonts for readability and style
Using video backgrounds sparingly for visual engagement
Incorporating animation to guide attention (but don’t overdo it)
A modern design signals that your business is relevant and trustworthy.
Make Accessibility a Priority
An inclusive website not only expands your audience but also helps you comply with ADA and WCAG guidelines.
Checklist:
Use high-contrast colors
Add alt text to all images
Ensure your site can be navigated with a keyboard
Include captions for videos and screen-reader-friendly code
Accessibility is good design — and it’s simply the right thing to do.
Focus on Conversion and SEO Together
Your website should not only look good — it should work for you. In 2025, integrating SEO best practices with strong conversion-focused design is key.
Try This:
Optimize each page with targeted keywords and meta descriptions
Add clear calls to action (CTA) above the fold
Use forms, popups, and lead magnets to capture interest
Regularly update your content to stay relevant in search engines
Final Thoughts:
Your website is a living, breathing part of your business. Improving it doesn't always require a full redesign — just thoughtful updates that align with user expectations, current design trends, and your goals.
Need help bringing your website into 2025? Let’s talk.
About Martinez Agency
Branding & Creative • Content Creation • Web Design + More
Crafting Stories, Building Brands
martinez-agency.com | 866-641-7692
Locations in Northwest Arkansas, Texarkana, Texas and Oklahoma City.
