About Us

Crafting Stories, Building Brands

With over 50 years of combined experience, we’ve helped shape the success of countless brands—guiding them through change, growth, and opportunity. Our expertise empowers you to build a brand story that not only adapts to evolving markets but truly connects across cultures and audiences. Your path to brand excellence starts here. Let’s create success—together.

Alex Martinez
CEO

A man in a dark gray suit with a striped shirt, polka dot tie, and glasses standing with hands clasped in front of him in an office or conference room. There is a dark blue wall and a framed picture of greenery in the background.

  • With a 25+ year history of crafting and implementing effective digital strategies for numerous clients across the nation, Alex has provided counsel to businesses, non-profit groups, policymakers, and legislators on digital initiatives. Expertise includes adept negotiation and sales abilities, alongside leadership roles within community-based organizations in the region. Fluent in both English and Spanish, Martinez navigates seamlessly across cultures.

  • • Greater Oklahoma City Hispanic Chamber of Commerce – Member
    • Tulsa Area Hispanic Chamber of Commerce - Member
    • Oklahoma Hispanic Institute – Member, Business Development Committee
    • Greater Gravette Chamber of Commerce – Member
    • Tulsa Regional Chamber of Commerce – Former Member
    • Rotary Club of Tulsa – Former Member
    • Arkansas Economic Development Commission – Past Chairman, Minority and Women Owned Business Enterprise
    • Rogers Lowell Chamber of Commerce - Member
    • Rogers Lowell Chamber of Commerce – Former President, Multi-Cultural Committee
    • Regional Chamber of Commerce – Past President
    • LULAC Council 754 – Past President – Created Apoyo Latino scholarship fund that has distributed over $500K to Latino students in Northwest Arkansas

  • Email: alex@martinez-agency.com
    Office: 866-641-7692
    Cell: 479-544-2769

Sunny Martinez
President

A woman with long brown hair, glasses, and a blue sleeveless dress standing in an art gallery or modern interior space, smiling and posing with her left hand on her hip.

  • Sunny began her career in recruitment advertising at Job Guide in 1996, starting in sales, distribution, and administration roles before becoming CEO and owner in 2020. In 2021, she co-founded Martinez Agency and assumed the role of President, drawing upon her extensive experience to drive the company’s growth. Martinez’s transition from Job Guide to Martinez Agency reflects her commitment to innovation and connections in the recruitment industry in Northwest Arkansas, Southwest Missouri, and Tulsa Metro markets. By leveraging her relationships with C-Suite leaders, HR professionals, and marketing departments, Martinez is dedicated to bringing the same transformative impact she achieved at Job Guide to Martinez Agency, aiming for continued success and growth.

  • • Greater Oklahoma City Hispanic Chamber of Commerce – Member
    • Tulsa Area Hispanic Chamber of Commerce - Member
    • Greater Gravette Chamber of Commerce – Member
    • Class of 2022 Women in Business – Northwest Arkansas Business Journal
    • Rogers Lowell Chamber – Member and Ambassador
    • Northwest Arkansas Human Resources Association – Past Member, PR Committee and New Member Committee
    • Tulsa Area Human Resources Association – Past Member
    • Northwest Arkansas Women in Business Conference – Past Member and Event Organizer

  • Email: sunny@martinez-agency.com
    Office: 866-641-7692
    Cell: 479-426-7157

Ethan Martinez
VP of Business Development

A young man with glasses, wearing a navy blue blazer, white shirt, and a burgundy polka dot bow tie, smiling and standing with hands in his pockets

  • Ethan began his career as a high school intern at Walmart Corporate at their InfoSec Governance & Decision Science Department, contributing to governance, IP, policy writing and implementation roadmaps. In August 2020, he founded Martinez Sports Cards, overseeing operations and driving a 500% increase in profits through strategic updates and allowed him to sell the business in 2024. As Vice President of Business Development at Martinez Agency, Martinez leads marketing campaigns,
    enhancing brand visibility and engagement along with content writing and research.

  • • Greater Oklahoma City Hispanic Chamber of Commerce – Member
    • Tulsa Area Hispanic Chamber of Commerce - Member
    • Greater Gravette Chamber of Commerce – Member
    • Arkansas Latino Business Awards 2023 – Finalist Young Entrepreneur of the Year
    • Oklahoma Hispanic Institute – Member, Education Committee
    • Rogers Lowell Chamber – Board Member, Small Business Council
    • Rogers Lowell Chamber – Member and Ambassador

  • Email: ethan@martinez-agency.com
    Office: 866-641-7692
    Cell: 479-426-0915

Morgan Bland
CREATIVE

Morgan Bland is a skilled graphic designer with an Associate Degree of Applied Science in Graphic Design and a strong background in digital media. He brings creativity and technical expertise to his work, combining visual storytelling with an understanding of the latest digital tools and trends. Having been part of the Martinez Agency for almost 15 years, Morgan’s dedication and expertise play a key role in delivering compelling visuals that resonate with audiences across various platforms.

A man with glasses and a beard wearing a dark blue blazer over a striped shirt, standing in front of a blue wall, smiling.

Proud Member:

Greater Gravette Chamber of Commerce logo with a large 'G' in the center, surrounded by the text 'Greater Gravette Chamber of Commerce' and two decorative stars.
Logo of Rogers Lowell Chamber with the text "RLC" and "Serving Business & Community Together"
Black and white logo for the Greater Oklahoma City Hispanic Chamber of Commerce featuring a large stylized letter H with stairs and a tower at the top.
Logo of Tulsa Area Hispanic Chamber of Commerce featuring a globe with North and South America